Top 5 Social Apps on Android in Central America - Q1 2024

TikTok

TikTok demonstrated strong performance throughout Q1 2024 in Central America. Weekly revenue peaked at approximately $106K in mid-January, with a consistent performance around $90K to $100K for the rest of the quarter. Weekly downloads showed a slight dip mid-quarter, with the lowest at around 420K in early March, but rebounded to over 556K by the end of March. Active users remained relatively stable, fluctuating slightly around 32M.

TikTok Lite - Save Data

TikTok Lite - Save Data saw modest revenue increases, starting from negligible amounts in early February and reaching up to $188 by mid-March. Weekly downloads varied, with a notable high of 480K in mid-March, but ended the quarter at 354K. Active users showed a steady increase, climbing from 3.5M in early January to nearly 3.7M by the end of March.

Instagram

Instagram experienced steady revenue growth, peaking at around $19K in early February and maintaining similar levels throughout the quarter. Downloads showed a positive trend, starting at 354K in early January and reaching up to 428K by the end of March. Active users saw a gradual increase from 51M to over 52M by mid-March, slightly dropping to 52.4M by the end of the quarter.

Facebook

Facebook maintained consistent weekly revenue, with peaks around $20K to $22K, especially in mid-January. Downloads showed significant spikes, particularly in early March with over 557K downloads, although they normalized to around 382K by the end of March. Active users remained strong, hovering around 70M to 71M throughout the quarter.

Facebook Lite

Facebook Lite had a stable presence in Central America. Although this app did not generate revenue, its downloads were notable, peaking at 476K in early March and settling at 288K by the end of the quarter. Active users saw an upward trend, growing from 13.2M in early January to over 14M by late March.

For more detailed insights and data, visit Sensor Tower.